What is the point?

For the new business person starting a venture, there is a long list of tasks to be completed before getting started: setting up the new company, finding an accountant, locating premises, obtaining the right equipment and so on. These days, most new businesses will include a web site on this list and we are seeing more and more entrepreneurs coming to us with web site development as part of their business plan.

Yet for a web site to be effective, the following question needs to be asked: what is the point?

Depending upon the business, the web site may serve many different purposes. For a recruitment company, the main function of the web site may be to attract new candidates whilst an eCommerce site would be looking to generate sales. Before starting the web site design, it is essential to consider the main purpose of the site.

Going through this analysis will result in a web site that will work more effectively for the business.