Web Designers need to be more "high touch"

While working out in Californa during the .com boom, I came across an excellent book by John Naisbitt: "high tech, high touch". Five years later, his analysis of the way "high tech" issues will impact the "high touch" aspects of our lives remains as relevant as ever.

As an Internet Specialist, high tech is very much part of my life. What never ceases to amaze me is how poor many Web Specialists are at what Naisbitt describes as "high touch".

This concept is equally important in the business world. While the application of technology is the service that we provide, the quality of service is measured by by the "high touch" issues - ensuring that a client feels that they are invaluable, making sure that a client is kept upto date with how their work is progressing and building a relationship so that a business person knows that they have a partner that they can trust.

In our field, the "high tech" is obviously important. However, the "high touch" is essential.